Holes is a mobile application designed for food enthusiasts on a mission to discover exceptional dishes served by local restaurants, steering clear of the commonplace chain establishments that dominate the scene. Unfortunately the design and user experience was confusing and unfocused.
To elevate Holes, we executed a complete redesign focused on enhancing user experience and driving engagement. By integrating advanced search filters, personalized recommendations, and an intuitive interface, we made it easier for food enthusiasts to find hidden culinary gems. We also introduced features like user-generated content, such as reviews and photos, to build a vibrant community and foster trust. The revamped design prioritized seamless navigation, and visually appealing layouts, ensuring a delightful and efficient experience for users on the go.